DCNF 2014-15

5 Tech Brands that Made Noise at NewFronts This Week

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on Saturday, the first week saw 7 media and tech brands generating a ton of buzz at the New York confab.

YouTube’s ‘Google Preferred’ Has a 1% Ad Tier, Too

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against the top 5 percent of the most popular content in areas like

Rating the 2014 NewFronts

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV.

7 Media Brands Shaking Up the 2014 NewFronts

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the Digital Content NewFronts. 

The PopSugar NewFront Is a World of Pink Churros [Video]

A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.

Wall Street Journal to Advertisers: We’re More Innovative Than You Think

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general.

At the YouTube Brandcast NewFront, Pharrell at Least Is Happy [Video]

Hubris to the power of 10 from Vice's Shane Smith, just one of the Internet personalities making online video for marketers to put their ads next to.  

PopSugar Announces First Scripted Series

It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening.

Crackle’s Newfront Is a Story That Mixes Old and New

New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company. 

DigitasLBi and SimpleReach Team for Comparative Metrics

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space.