5 Tech Brands that Made Noise at NewFronts This Week
Performance Marketing
The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on [...]
Wall Street Journal to Advertisers: We’re More Innovative Than You Think
Performance Marketing
The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general.
At the YouTube Brandcast NewFront, Pharrell at Least Is Happy [Video]
Performance Marketing
Hubris to the power of 10 from Vice's Shane Smith, just one of the Internet personalities making online video for marketers to put their ads next to.
PopSugar Announces First Scripted Series
Performance Marketing
It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening.
Crackle’s Newfront Is a Story That Mixes Old and New
Performance Marketing
New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company.
DigitasLBi and SimpleReach Team for Comparative Metrics
Performance Marketing
DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space.