At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd.
Leave it to Charlie Ergen's DISH Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper.
Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox broadcast network through 2022.
With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory. Spurred by a red hot sports marketplace and the promise of a major ratings jackpot, Fox moved the last remaining spots early Friday (Feb. 24).