Daytona 500

How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd.

DISH Circumvents Fox Refusal to Air Hopper Ads

Leave it to Charlie Ergen's DISH Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper.

Fox, Nascar Rev Up Multiyear Rights Deal

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox broadcast network through 2022.

Fox Sells Out Daytona 500

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory. Spurred by a red hot sports marketplace and the promise of a major ratings jackpot, Fox moved the last remaining spots early Friday (Feb. 24).