Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal
Brand Marketing
Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as [...]
Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride
Brand Marketing
This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the [...]
David Is Appointed BK Global Agency Lead
Brand Marketing
David, an affiliate of Ogilvy & Mather, is the new global agency for Burger King. The WPP company, created in 2011 and named for O&M founder David Ogilvy, will handle [...]
Coke Wants You to Live Like Grandpa, You Self-Destructive Slob
Creativity
Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires.
Burger King Taps Mother for Lead Creative Role
Brand Marketing
Mother is shifting from a supporting to leading player on Burger King's roster of creative agencies. The New York shop has become lead agency on the BK brand, which last [...]
Ad of the Day: Staples
Brand Marketing
Office-supply ads in the U.S. aren't generally known for their subtle wit. In Argentina, it's another story.