Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017
This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of [...]
CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season
Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.”
CBS’ Poltrack Unveils New Media Planning Tool
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and [...]