David Poltrack

Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017

This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of TV—which means TV's top executives have a lot to reflect on as they plot for 2017.

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some news of its own.

Don’t Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

On Friday, FX sounded the alarm about the state, and future, of television.

CBS Study: TV Trumps Digital in Spending and Reach

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help of new data analytics tools.

CBS Gets Into the Big Data Game

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned.

CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.”

CBS’ Poltrack Unveils New Media Planning Tool

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and relatives that focus on consumer brands and products.