This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of TV—which means TV's top executives have a lot to reflect on as they plot for 2017.
On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some news of its own.
With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help of new data analytics tools.
CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned.
Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.”