For a half-century, David Ogilvy has blazed across the advertising skies. The tail of his comet stretches from the pre-television era and Madison Avenue in its gray-flanneled heyday on through the creative revolution and into the world of global mega-mergers. All the while, Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other adman's.
Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59.
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
For nearly 35 years, Miles Young's life has been built around Ogilvy & Mather, the agency where he consistently climbed the ranks, eventually becoming global CEO in 2008.
In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him] that a person has the potential for rapid promotion." They were: The person is ambi
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief of Coke roster shop Ogilvy & Mather, took his client out on the town, in his own inimitable way.
Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack.
For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a custom publishing effort between Fairchild's Footwear News and Sa
Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the 1960s for baby boomers as much as rock ’n’ roll did—was about originality in thought and design in service of pushing product.