David Ogilvy: The Adweek Feature
Brand Marketing
For a half-century, David Ogilvy has blazed across the advertising skies. The tail of his comet stretches from the pre-television era and Madison Avenue in its gray-flanneled heyday on through [...]
Why David Mamet Wants to Direct Ads Again
Brand Marketing
Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film
Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency
Brand Marketing
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief [...]
The Breast of Advertising
Brand Marketing
Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack.
Calling Mr. Hathaway
Brand Marketing
For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a [...]
Bill Bernbach: Creative Revolutionary
Brand Marketing
Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the [...]