10 Ads You Won’t Want to Miss During Super Bowl 50
Brand Marketing
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or [...]
Every Kid Gets a Trophy? No Thanks, Says Kia in This Sunday Night Football Ad
Creativity
Kia Motors takes on the "participation trophy" culture that's overtaken youth sports in this new national campaign by David&Goliath for the 2016 Kia Sorento, supporting Kia's sponsorship of Sunday Night [...]
L.A.’s Diverse Creative and Tech Culture Energize New Agency President
Brand Marketing
Photo: Karl J. Kaul/Wonderful Machine
Viewers Are the Calm Inside the Storm in Vizio’s Great New Ads
Brand Marketing
IDEA: It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle [...]
Blake Griffin Slams Poetry, Not Basketballs, for Vizio
Creativity
Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, [...]
Hilton Eyes 3 Agencies for Its Hampton Creative Account
Brand Marketing
Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El [...]