Melissa McCarthy Will Star in Kia’s 60-Second Super Bowl Ad for the Niro Hybrid
Brand Marketing
After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on [...]
14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond
Brand Marketing
What's some of the best work you've done this year? And what work from other agencies has made you jealous?
Ad of the Day: Kia Hamsters Give Deliverance a New Spin, and a Happier Musical Ending
Brand Marketing
That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they
Jack Crosses the Delaware in Jack in the Box’s Regional Super Bowl Ad
Brand Marketing
Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath.
Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a Pair of Socks
Brand Marketing
Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to [...]