24 Hours in Advertising: Thursday, May 21, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Quish Exits JWT After Seven Years
Brand Marketing
Rob Quish wore many hats in his seven years at JWT: global evp, North American president, head of the agency's specialized communications group and most recently, Atlanta CEO.
Is Facebook a Media or Tech Company?
Brand Marketing
Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the [...]
JWT Creative Hires Represent Needed Sizzle
Brand Marketing
With the appointment of new creative leaders from Crispin Porter + Bogusky and Goodby, Silverstein & Partners, JWT CEO Bob Jeffrey seems to be trying to regain the star power [...]
JWT Buys Retail Marketing Specialist
Brand Marketing
JWT's acquisition of Lunchbox gives the agency a smallish domestic player in shopper marketing with common clients like Unilever and Kimberly-Clark. The 70-person shop is based in Los Angeles and [...]
JWT New York Names Waxman-Arteta New CMO
Brand Marketing
JWT is shaking up its new business ranks after an arid stretch of relatively few wins. Beth Waxman-Arteta, co-president of client services, has assumed the role of chief marketing officer [...]