Agency of the Year: A Maturing Droga5 Still Hasn’t Lost Its Edge
Brand Marketing
The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village.
Is the Cannes Lions Festival Suffering From Trophy Overload?
Brand Marketing
Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the [...]
David Droga Talks Management Moves
Brand Marketing
As the saying goes, success has many fathers and failure is an orphan.
Droga’s Delicious World
Brand Marketing
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future.