Hearst Opens App Lab
Performance Marketing
Fresh from closing on the Hachette Filipacchi Media deal, Hearst Corp. this week opened the Hearst App Lab, a “think tank” for digital apps.
Looking for TV Deals, Cosmo Signs Agent
Performance Marketing
In its second foray into television this week, Hearst announced that its megabrand Cosmopolitan is partnering with production company Mosaic to develop programming for film and TV. Under the deal, [...]