How Hearst’s Executives of the Year Are Building a Magazine Company for the Future
Brand Marketing
If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring [...]
iCrossing CEO Don Scales Steps Down
Performance Marketing
Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-b
Hearst Magazines Hires President of Digital Media
Performance Marketing
Hearst Magazines has put a lot of resources into developing its digital assets, and now the company is creating a new position to oversee its efforts. Today, Hearst announced that [...]
Hearst Reaches Goal of 1 Million Tablet Subscribers
Performance Marketing
Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase [...]
Lucy Kaylin Named EIC of O, the Oprah Magazine
Performance Marketing
Hearst Magazines is making a top-level change at O, The Oprah magazine, said to be one of its most profitable titles, replacing editor in chief Susan Casey with her No. [...]
Carine Roitfeld Talks Harper’s Bazaar, Porno Chic and That Gucci Ad
Performance Marketing
On Monday night, Carine Roitfeld, the legendary French fashion icon and recently appointed global fashion director of Harper’s Bazaar, took the stage at Hearst Tower to unveil the first of [...]