David Armano

How Periscoping Something as Simple as a July 4 Parade Can Take a Dark Turn

David Armano, Edelman's global strategy director, has more than 70,000 followers on Twitter, which he joined back in 2007, less than a year after the platform was born.

How Are Social Networks Evolving? Join #AdweekChat to Weigh in With Experts

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.

5 Agencies Tell Us Why They’re at SXSW via Instagram

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the m

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards.