IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.
Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review.
The Omnicom Group shop's Playa del Rey, Calif. office will handle the business. Account revenue is estimated at $5 million.