Dave Poltrack

CBS’ Poltrack Unveils New Media Planning Tool

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and relatives that focus on consumer brands and products. 

Catalina: Marketers Waste Millions on Wooing Demos

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system.