An Exclusive Look Inside Match’s Romance-Inspiring Headquarters
Brand Marketing
Match is IAC’s flagship dating site and leading brand of the company’s Personals division, which also includes OkCupid and dating app du jour Tinder. And with over 6 million monthly [...]
Dating App Lets Guys Bribe Women With Jewelry, Travel or Plastic Surgery
Creativity
"You can have anyone! All you have to do is dangle the right carrot." That's the promise of a new app, Carrot Dating, which allows users to bribe potential love [...]
Australia Bans Ad Solely Because One Woman Pushes Another
Creativity
Australia's Ad Standards Board recently axed the TV spot below for Cougarlife.com because a scene where the voluptuous spokeswoman pushes a younger woman into a wacky pratfall was considered too [...]
Zoosk Puts Go Daddy to Shame With Even Gnarlier Kissing Ad
Creativity
Jesse Heiman kissing God's hands—aka, Bar Refaeli's lips—for Go Daddy on the Super Bowl was one thing. Nasty, yes, but not bestial. For the latter, we turn to Zoosk, the [...]
Ladies Like the Mobilization of Infidelity
Performance Marketing
For many folks last night, cheating meant a chocolate dessert after a high-calorie Valentine’s Day dinner with their sweet