DataXu

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports the deal was worth roughly $100 million. 

New Software Disrupts Old Way Of Buying TV Ad Time

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.

Sources: Criteo Hires Bank for Imminent IPO

The ad tech money merry-go-round continues to whirl.

Marin Software Positions for First Ad Tech IPO of 2013


Big Data CEOs Riff and Rue in Rome

There's a ton of consumer data becoming available to brands and agencies, but what are they supposed to be doing with that sprawling marketing intelligence?