Datalogix

Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sport

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.

Oracle Buys Datalogix to Bolster Marketing Cloud

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse Datalogix today for an undisclosed sum.

Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.

Datalogix Nabs $45 Million Funding Round

Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales.

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad campaign since the 1990s, said Ram Krishnan, vp of marketing.

Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.

Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that such noodle and soap sellers will have a better metrics-based premise to throw dollars at