Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data
Performance Marketing
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and [...]
Facebook Is Beginning to Look Like a Bona Fide Online Ad Network
Performance Marketing
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.
Datalogix Nabs $45 Million Funding Round
Performance Marketing
Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales.
100-Year-Old Pretzel Brand Finds Its Digital Voice
Performance Marketing
Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad [...]
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars
Performance Marketing
Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that [...]