database marketing

Direct Marketers Fight Privacy Concerns in Washington

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and offline.

Epsilon Promises More Personal Email Ads

Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and yesterday (Sept.

Lawmakers Open Data Broker Probe

A bipartisan group of eight lawmakers opened a probe today into the privacy practices of data brokers, companies that compile databases of consumers and then sell them to third parties, including marketers.