1 Year Later: Gen Z College Students Weigh in Again on Personal Data Collection
Performance Marketing
Last February, I reported on some of the things my Gen Z students wrote in response to an assignment about who gains the most from the value exchange of convenience-for-personal-data. [...]
The 10 Most Fascinating People in B2B Marketing in 2019
Performance Marketing
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
What Did You Do on Data Privacy Day 2020? Do Tell Us.
Performance Marketing
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]
How New Data Protection Laws Affect Your Non-Transactional Website
Performance Marketing
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever. Bad news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy
Performance Marketing
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. [...]
Data Will Lead Marketers Into a New World in 2020
Performance Marketing
What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world? Haven’t we been using data for multichannel marketing for a [...]
3 Ways to Derive Actionable Sales Insights From Content Marketing Data
Performance Marketing
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd” or “be heard above the noise.” Whether they’re succeeding or [...]
Marketers’ New Year’s Resolution: ‘I Will Give Customers More T-R-A’
Performance Marketing
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramount for customer-centric enterprises: TLC (tender loving care) [...]
Marketers Caroling to CCPA: ‘Winter Wonderland’
Performance Marketing
Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit, but here's a little ditty about how useful data is to marketers. Sing [...]
Why Pulling Out of Amazon Is the Smartest Decision for Your Brand
Performance Marketing
Nike announced that as part of the company’s focus on elevating consumer experiences through more direct, personal relationships, it will stop selling its merchandise directly to Amazon.com. Here’s why Nike [...]