Data

Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite

Twitter and Facebook are the go-to online properties for keeping tabs on the Super Bowl during the game, but what about Pinterest?

MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing

MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.

Marketers Want to Start Measuring Emoji Viewability

As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps. Now, a tech firm is looking to measure them the same way marketers measure online and digital-video advertising.

Yahoo Is Under Scrutiny for Delaying Disclosure of Its Massive Data Breach

Just like consumers' data histories never fully disappear, the same goes for companies and their data woes.

Here Are 7 Interesting Digital Marketing Stats From This Week

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.    Check them out:

Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.

Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads.

Facebook Is Building Its First Startup Incubator in Paris

Facebook is starting to friend—and maybe even poke—a new area of innovation outside of Silicon Valley: France.

9 Particularly Interesting Digital Marketing Stats From This Week

The past few days saw the digital marketing world awaken from its postholiday slumber and really put out some eye-opening stats. Check out the nine that grabbed our attention this week: