3 Ways B2B Publishers Can Turn Data into Dollars
We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, [...]
Prabhu Takes Top Media Role at Deutsch N.Y.
Brand Marketing
Deutsch has promoted agency partner Anush Prabhu to the new role of chief channel planning and investment officer in New York, following the exit last week of chief media officer [...]
Take Command of Marketing Data Governance—Because We Have To
Performance Marketing
The emergence of "big data" as an enterprise concern for many businesses and organizations is, as with most trends, both an opportunity and a concern. I recently was involved in [...]