Data Love Story in the USA With a Few Spats, Too
Performance Marketing
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on. There’s a lot of data love out there [...]
Yahoo Just Disclosed That 1 Billion User Accounts Were Hacked in 2013
Performance Marketing
Yahoo revealed on Wednesday that more than 1 billion user accounts were breached in August 2013.
Here Are 5 Things VTech Must Do After Its Holidays Data Horror
Performance Marketing
'Twas the nightmare before Christmas. Apologies to Hollywood director Tim Burton, but VTech's current public-relations disaster is one of the scariest holiday marketing tales of all time.
Direct Mail: Data Makes All the Difference
Performance Marketing
The draw of the latest marketing trends pulls at us all. Many companies have integrated their direct mail with technologies like QR Codes, NFC and augmented reality, but many are [...]
Have We Entered the Age of Brand Terrorism?
Performance Marketing
In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in [...]
Home Depot Reveals Customers’ Credit Card Data Got Hacked
Brand Marketing
The Home Depot acknowledged today that its payment system suffered a security breach that has apparently exposed credit card data since April,