How Do We Leverage Data to Drive a Faster Economic Recovery?
Performance Marketing
As growth leaders, we will be waking to a world with fewer resources and businesses desperate to grow again once we get past the coronavirus pandemic. However, in our struggle [...]
Loyal Shoppers Get Beauty Booty
Brand Marketing
When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather [...]
Pongr Picks Up Israeli Startup Sightec
Performance Marketing
As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them [...]
Metaresolver Aims to Hit Refresh on Mobile Ad Targeting
Performance Marketing
Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications.
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
Performance Marketing
In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list for better conversion rates. The "R" represented recency—how long your [...]
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 1 of 2)
Performance Marketing
One of the best ways to build your online business is to build your list; that is, your "database" of potential subscribers, customers or prospects. This may not be as [...]