data mining

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data.

Why Companies Need a Head of Content Strategy, Creation and Distribution

Loyal Shoppers Get Beauty Booty

When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather than asking them to count points or accrue discounts.

Pongr Picks Up Israeli Startup Sightec

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them into data to be used for ad targeting, among other possibilities.

Metaresolver Aims to Hit Refresh on Mobile Ad Targeting

Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications.

Supreme Court Seems to Side With Pharma in Big Advertising Case

WASHINGTON — Tuesday was a good day at the Supreme Court for healthcare industry researcher IMS Health, big pharma, and advertising. The day was tougher for the State of Vermont which defended a statute preventing prescription drug data from being used to market to doctors without their permission.