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Big Data Must Get Smaller

Performance Marketing

Like many folks who worked in the data business for a long time, I don't even like the words "Big Data." Yeah, data is big now, I get it. But [...]


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Varick Builds Data Management Platform

Performance Marketing

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so [...]

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Facebook Adopts Direct Marketing Tactics for Display Ads

Performance Marketing

Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But [...]

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Facebook Moving Toward an Ad Network? Sure Seems Like It

Performance Marketing

Last Friday Facebook announced it was making changes to its data use policy.

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How to Make a Billion: The Costs of ‘Undeliverable as Addressed’

Performance Marketing

The USPS recently shared some interesting data on the volume and cost of undeliverable as addressed (UAA) mail. That tab was $1.3 billion in 2010, and that was just the [...]

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Have a Happy & Profitable Earth Day 2012! A Good Time to Enter the ECHO Awards’ Green Marketing Competition

Performance Marketing

For the past three years, the Direct Marketing Association has awarded a Special ECHO Award dedicated to incorporating sustainable, environmental concerns in marketing. The award is given NOT for being [...]