Don’t Be a Data Hoarder — Why Data Governance Matters in Marketing
Performance Marketing
They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains, either through a revenue increase or cost [...]
5 Core Marketing Operations Processes to Master
Performance Marketing
If you are lucky enough to have a marketing operations function at your organization, then you know that an important part of their job is in defining, documenting and refining [...]
How Can Publishers Use Data to Manage and Profit from Ad Block Users?
Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for [...]
Here Are 5 Things VTech Must Do After Its Holidays Data Horror
Performance Marketing
'Twas the nightmare before Christmas. Apologies to Hollywood director Tim Burton, but VTech's current public-relations disaster is one of the scariest holiday marketing tales of all time.
Twitter Hatches a Google Deal Amid Disappointing Earnings
Performance Marketing
On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.
Google Builds a Data Platform That’s the Last Piece of Its Ad Empire
Performance Marketing
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to [...]