The Data-Inspired Big Idea: Why That Matters in the Ad Business
Performance Marketing
We are amid an age where consumers are royalty — and it’s the brands that serve them. Yes, data science is required to uncover insights and inform the creative strategy, [...]
7 Privacy UX Tips From a Privacy and Marketing Expert
Performance Marketing
There are all kinds of marketing awards, but how about one for privacy UX? How do you make your customers comfortable with your privacy user experience? It’s not just agencies [...]
Marketers Doing the Data Privacy Balancing Act Ask What ‘I Want My Privacy’ Means
Performance Marketing
It’s not just policymakers who are trying to figure out how to act on consumer sentiments toward data privacy. We all, overwhelmingly, want it — business and consumer.
DTC Brands — How Data Fluency Enabled a Digital Disruption
Performance Marketing
My small apartment building’s lobby is a testament to these changing behaviors — there’s barely any room for the incoming DTC brands and related subscription economy shipments, daily. UPS, Amazon, [...]
Our Digital Selves: Living Without the ‘Big 5’ — And 7,000 Others
Performance Marketing
There, once again, is the age-old privacy paradox, which predates our digital selves. Do we — individually, as a society, as a matter of policy — understand the data-for-value exchange [...]
Media Outlook 2019: Spell Marketing with a ‘D’
Performance Marketing
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]