4 Tips for Targeted Customer Acquisition Marketing
Performance Marketing
Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers. Acquisition marketing is essential, but brands must find a way [...]
2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy
Performance Marketing
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. [...]
Marketers Caroling to CCPA: ‘Winter Wonderland’
Performance Marketing
Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit, but here's a little ditty about how useful data is to marketers. Sing [...]
Earn Consumer Trust Through ‘Surprise and Delight’ in a Post-Privacy Age
Performance Marketing
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. Right now, the risks seem [...]
Marketing Pros Provide Advice for Peers
Performance Marketing
When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the [...]
Were Publishers the First DTC Brands? How 2 Areas of Marketing Align
Performance Marketing
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model. As a direct result, circulation and subscription marketing professionals have become very [...]