Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at driving sales.
Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.
One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.
BARCELONA, Spain—Mobile World Congress wrapped up Thursday with a record 100,000 attendees. From stats on Netflix signups to mind-blowing numbers from companies powering mobile phones, here are the 10 figures that got people talking this week.
Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for.
BARCELONA, Spain—Mobile World Congress is likely still a boon for Spain's hotel industry but not nearly as much as it would be if the sharing economy had never taken off.
After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well.
Instagram revealed today that it now has more than 200,000 advertisers on the visual social platform. What's striking about that figure is that the Facebook-owned app only opened its advertising to all marketers about five months ago.
BARCELONA, Spain—Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads should be more than just a "tax" that consumers deal with for services on the platform.