data-driven marketing

Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads

Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at driving sales.

Facebook Just Added Data to Help Brands See If They’re Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. 

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.

The 10 Most Interesting Stats Revealed at Mobile World Congress 2016

BARCELONA, Spain—Mobile World Congress wrapped up Thursday with a record 100,000 attendees. From stats on Netflix signups to mind-blowing numbers from companies powering mobile phones, here are the 10 figures that got people talking this week.

Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for. 

Airbnb Exec: About 30,000 Mobile World Congress Attendees Used the Service This Year

BARCELONA, Spain—Mobile World Congress is likely still a boon for Spain's hotel industry but not nearly as much as it would be if the sharing economy had never taken off.

6 Ways Netflix Viewing Habits Vary Around the World

BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits.

NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well.

Instagram Has Over 200,000 Advertisers Just 5 Months After Opening the Spigot

Instagram revealed today that it now has more than 200,000 advertisers on the visual social platform. What's striking about that figure is that the Facebook-owned app only opened its advertising to all marketers about five months ago.

Facebook and Amazon Seem to Be Increasingly Concerned About Your Data

BARCELONA, Spain—Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads should be more than just a "tax" that consumers deal with for services on the platform.