data-driven marketing economy

Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice.

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to market and retain consumers.