Snapchat, an app that promised messaging privacy, broke those promises to users, the Federal Trade Commission said Thursday. The hot startup agreed to settle with the FTC over charges it had deceived users about the ephemeral nature of its video and text message "snaps."
Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be running roughshod over consumer privacy.
A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.
What's in a slogan? To the Federal Trade Commission, which is trying to goad an industry into adopting voluntary guidelines on data privacy issues, a catchy phrase might offer a lot of value.
Online market researcher Compete agreed to settle Federal Trade Commission charges that it deceived consumers and failed to safeguard the sensitive information it collected.