Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, [...]
Does Media Matter? Does Advertising Still Work?
I did not want Donald Trump to be President. Actually I still don’t, but hopefully I and the other half of the country will get over it and back to [...]
Marketing and IT; Cats and Dogs
Performance Marketing
Cats and dogs do not get along unless they grew up together since birth. That is because cats and dogs have rather fundamental communication problems with each other. A dog [...]
6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them
Performance Marketing
B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry [...]
Don’t Do It Just Because You Can
Performance Marketing
Don't do it just because you can. No kidding. … Any geek with moderate coding skills or any overzealous marketer with access to some data can do real damage to [...]
Not All Databases Are Created Equal
Performance Marketing
Not all databases are created equal. No kidding. That is like saying that not all cars are the same, or not all buildings are the same. But somehow, "judging" databases [...]