Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers
Performance Marketing
Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from [...]
Did the Obama Campaign Run Roughshod Over Voter Privacy?
Performance Marketing
The Obama presidential campaign displayed a masterful use of databases to assemble the most sophisticated voter profiles ever used in any election. But privacy advocates believe the campaign's "do as [...]
Lawmakers Come Up Short in Data Broker Probe
Performance Marketing
Data brokers, both online and offline, are fast becoming the latest privacy bogeymen on the Hill. But pinning down what a data broker is and determining if its consumer data [...]
FTC Settlement With Spokeo Signals Focus On Data Brokers
Performance Marketing
The Federal Trade Commission today settled its first case with an Internet data broker, an industry the FTC said lacks transparency on the Internet.