How New Data Protection Laws Affect Your Non-Transactional Website
Performance Marketing
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever. Bad news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
Infographic: Consumers Just Say No to In-Store Tracking
Performance Marketing
Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight [...]
Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity
Brand Marketing
Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands.