IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW (in Japan) and McCormick in the spate of reviews known colloquially as "Mediapalooza" or "The Yea
Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]
UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors.
This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of less than six months.
UM has a new head of U.S. operations. Insider Kasha Cacy today succeeds Sarah Personette as U.S. president, as Personette exits following maternity leave to become the head of global business marketing at Facebook.
Suzanne Powers, global strategy officer at Crispin Porter + Bogusky, is moving to McCann Erickson as evp, chief strategy officer. She succeeds Daryl Lee who in February was named global CEO of UM, McCann Worldgroup’s global media agency partner.
Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at Mediabrands while Initiative global chief Jim Hytner takes on the CEO role for G-14 region.