Shocking PSA Might Make You Think Differently About Domestic Violence
Creativity
Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a [...]
In Canada, Honda Civics Come in Giant Boxes of Fake Cereal
Creativity
In a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put [...]
Sony Ericsson’s spots skewer focus groups
Creativity
Most people in advertising have been subjected to the drudgery known as focus groups. Now, Sony Ericsson is mining silly focus-group situations in new ads created by Dare's New York [...]