Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads
Brand Marketing
The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts [...]
Stamos, Saget and Coulier Going All Out for Full House Super Bowl Reunion
Creativity
As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier.
10 Super Bowl Ads Bound to Score (or Fumble)
Brand Marketing
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At [...]
Oikos Super Bowl Ad Likely Won’t Satisfy Full House Fans
Creativity
If Dannon's Super Bowl ad teaser left you hoping for a Full House-themed spot in the big game, you're probably going to be disappointed.
Dannon’s Super Bowl Ad Will Be a Full House Reunion
Creativity
Have you dared to dream that a reunion of the Full House uncles might someday be in the cards? Well, in the immortal words of a young Michelle Tanner, "You [...]
Fox Sells Out the Super Bowl
Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media [...]