There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]
After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its marketing strategy.
Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after "an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe and Latin America, as well as the U.S."
Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.
On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.
Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend.
GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots for Wendy’s, why Aflac has stuck with the duck since 1999 and why Go Daddy has held tight to Danica Patrick’s bumper for 11 Super Bowl spots now.
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else snatches it up and gets rich doing so.