Danica Patrick

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its marketing strategy.

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after "an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe and Latin America, as well as the U.S."

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.

GoDaddy Pulls Super Bowl Ad After Complaints About ‘Puppy Mill’ Humor

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.

GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising

A cuddly puppy is a tried-and-true subject for Super Bowl ads.

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend.

Danica Patrick Gets Mega-Buff for GoDaddy’s Super Bowl Ad

GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown. 

The Marlboro Man Still Sells Cigarettes

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots for Wendy’s, why Aflac has stuck with the duck since 1999 and why Go Daddy has held tight to Danica Patrick’s bumper for 11 Super Bowl spots now.

Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains

Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else snatches it up and gets rich doing so.