Meet the 30 Most Powerful Women in Sports
Brand Marketing
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought [...]
GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising
Performance Marketing
A cuddly puppy is a tried-and-true subject for Super Bowl ads.
Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July
Performance Marketing
Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend.
Danica Patrick Gets Mega-Buff for GoDaddy’s Super Bowl Ad
Creativity
GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.
The Marlboro Man Still Sells Cigarettes
Brand Marketing
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots [...]
Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains
Brand Marketing
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register [...]