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Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine’s Day Ad

Brand Marketing

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a [...]


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Warren Buffett Helps Pitch Berkshire Hathaway’s Dairy Queen as Barkley Airs First Ad for Chain

Creativity

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the [...]

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Barkley Returns to Fast Food

Brand Marketing

Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners.

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Dairy Queen’s absurd spots not a great treat

Creativity

Dairy Queen uses the good old-fashioned "It's not just X, it's Y" set-up in this new spot to suggest its ice cream isn't just soft-serve—it's a Blizzard. And at DQ, [...]

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DQ’s Blizzardmobile turns people into idiots

Creativity

Dairy Queen is celebrating the 25th anniversary of the Blizzard by driving a Blizzardmobile through 25 cities in the U.S. and Canada, handing out free mini-Blizzards along the way. You [...]