Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a new yearround advertising push from the Berkshire Hathaway-owned chain, which turns 75 this year and usually reserves its ads for the summer.
Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally.
Fidelity Investments, one of the country's largest mutual fund companies, is the latest victim of data hackers, according to The Wall Street Journal.
It's getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy. The showdown: apple vs. pumpkin, and the best part of the tongue-in-cheek campaign from Kansas City-based agency Barkley is the rivalry it has created between "apple capital of the world" Wenatchee, Wash., and pumpkin festival home Caro, Mich. After all the fan votes are counted, one town will be crowned Blizzard Treat Capital of the World. The other will be wiped from the face of the earth, I imagine. Enthusiastic residents of each town really shine in campaign videos, as they extol the virtues of apples or pumpkins. I want to party with that Mike Myers-esque long-haired Wenatchee dude in the purple cap who says he "can't get enough apples" because "apples are just happy ... happy fruit." Damn straight, my man! That said, a compelling case is also made by the kid who proclaims, "I grew a 707-pound pumpkin." All of these folks are clearly proud of their communities, but they're also wink-wink self-aware and in on the joke. It's all quite good-natured, and plays like both a spoof and a celebration of homespun Americana. How do you like them apples? Not that much, apparently, as pumpkin's currently leading with more than 60 percent of the vote. Go pick your side.
Smoothie King has a new logo and a new top marketer. The fast-food juice chain, which has some 651 locations globally—524 of them in the U.S.—revealed its newly redesigned brand icon, the first in 20 years, after a year-long process working with Dublin, Ohio-based design agency WD Partners.
Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the creative account. The godfather of DQ parent Berkshire Hathaway does not appear in the spot—although a lookalike does pop up in the middle of it.
Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners.
Dairy Queen uses the good old-fashioned "It's not just X, it's Y" set-up in this new spot to suggest its ice cream isn't just soft-serve—it's a Blizzard. And at DQ, […]