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Starbucks’ Heavy Metal

Performance Marketing

Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.


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BuyWithMe Lays Off Half Its Staff

Performance Marketing

New York-based daily deals site BuyWithMe, which has spent the past few months buying up competitors, has fired more than half of its employees, BetaBeat first reported yesterday.

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Deal or No Deal

Performance Marketing

Since Groupon first launched in 2008, daily deal competitors have flooded the market. While some have reached near-Groupon levels of popularity, others quickly fizzled. Success “boils down to two key [...]

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Avoiding the ‘Scorched Earth’ Approach to Daily Deals

Performance Marketing

Not all deal sites are created equal, said Beth Ellard, general manager of lifestyle website and newsletter DailyCandy.

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Groupon Rewards Turns Your Credit Card Into a Loyalty Card

Performance Marketing

Since its launch three years ago, Groupon’s business model has focused on signing up merchants for one-off deals in hopes of attracting new customers.

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Has the Daily Deals Market Reached Its Breaking Point?

Performance Marketing

Remember when you signed up for every daily deals site you could find, only to become exasperated by the dozens of offers that now clog your inbox every day?