This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials
Performance Marketing
Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email [...]
Why Post-O’Shaughnessy LivingSocial Might Not Be Dead In Its Tracks
Brand Marketing
Tim O'Shaughnessy has announced that he will step aside as CEO of LivingSocial after co-founding the company in 2007.
Groupon Debuts Its Own Affiliate Marketing Platform
Performance Marketing
In recent years, Groupon's been teaming up with 100,000 deals and coupon bloggers to run commission-based ads on their sites. Today, the Chicago-based company announced Groupon Partner Network (GPN), a [...]
Groupon Launches High-End Restaurant Reservation Service
Performance Marketing
Groupon today has launched an OpenTable-like feature called Groupon Reserve that lets consumers book restaurant tables at double-digit percentage discounts.
Foursquare’s Crowley: Our Users Are Real-World Google Crawlers
Performance Marketing
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday [...]
LivingSocial Nabs Former Best Buy CMO
Performance Marketing
LivingSocial today tapped Barry Judge as CMO, the same role he held at Best Buy for the last four years during his decade-plus tenure at the big box retailer.