LG’s Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate
Performance Marketing
Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?
NewsBeast Layoffs Begin
Performance Marketing
It's got to be a sad day at the Newsweek Daily Beast Co., where the layoffs that have been expected since the company announced it would fold the dead-tree edition [...]
Petraeus’ Fallout for NewsBeast
Performance Marketing
The David Petraeus firestorm is having fallout in the publishing world.
BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web
Performance Marketing
Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the [...]
NewsBeast Loses Digital Honcho
Performance Marketing
The NewsBeast's Daniel Blackman, a Google vet who became chief digital officer a little over a year ago, has left the company. Insiders said he was pushed out; Blackman couldn't [...]
Newsroom Roil Is Tina’s Beast of Burden
Performance Marketing
When word spread that the legendary Tina Brown was going to take over as editor of Newsweek, merging it with her news and aggregation site The Daily Beast, it did [...]