Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years.
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.
On the eve of Upfront Week, when the five English-language broadcast networks will present their respective 2014-15 prime-time schedules to media buyers, advertisers and the working press, news of various renewals and cancellations continues to seep out like booze through a sot’s pores three days into a bender.
As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit with a video showing complete strangers kissing. Hey, it breaks the ice much faster than a handshake.
Fox late Friday gave fans of its Tuesday night comedies something to cheer about, announcing it has picked up the gloriously goofy, Golden Globe Award-winning ensemble
CBS could have a winner on its hands with its first midseason drama launch, while a solid performer in the Tuesday 10 p.m. slot continues to elude ABC.
There are three certainties to be gleaned from the classic Rankin/Bass holiday special Rudolph the Red-Nosed Reindeer: 1) Bumbles bounce, 2) Santa’s workshop is a hotbed of discrimination and sexism, and 3) nothing drives ratings quite l
One of the first series to earn a back-nine order is starting to look like a candidate for cancelation.