Sprinklr, Showered In Money, Plans IPO
Performance Marketing
Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.
Dachis Group Unveils New Social Tool
Performance Marketing
Last fall, social media agency Dachis Group launched Social Business Index, a free-to-the-public database that ranks companies and brands by how social they are in real time (Today, News Corp. [...]
Which Company Is the Life of the Social Media Party?
Performance Marketing
Plenty of social media analytics providers tally up impressions, ranging from Twitter @replies to Facebook likes from consumers, but not many look as closely at a company’s own social media [...]
Watch everything the Dachis Group folks do
Creativity
The current vogue on ad-industry Web sites is transparency. Rather than post simply case studies of your work, you show off what people are saying about it and the agency. [...]