Marketers, Are You Going OOH With Data? Let Consumers Know Why
Performance Marketing
Mobile, social, and other digital media are increasingly connected to OOH advertising. One of my pet peeves is that when I’m in my home or office, or out and about, [...]
DAA to Convene New Do Not Track Group [Updated]
Performance Marketing
As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work [...]
Mozilla’s Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives
Performance Marketing
The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.
Digital Advertising Alliance Exits Do Not Track Group
Performance Marketing
Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track [...]
Mozilla Decision Harms More Than Just Advertisers
Performance Marketing
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t [...]
What Exactly Does ‘Do Not Track’ Mean?
Performance Marketing
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.