This Week’s Must-Haves: a Bluetooth Speaker Skateboard That Lets You Feel the Music
Brand Marketing
This week, the Adweek staff is highlighting a skateboard with Bluetooth speaker, a collapsible bike helmet and a robotic mop that does the dirty work for you. Take a look!
Danny MacAskill’s Truly Epic Ride Through a Scottish Ridge Proves Nothing Is Impassable
Creativity
Skye's the limit for Danny MacAskill. And he doesn't need a plane to soar. He flies just fine on a mountain bike in this seven-minute dazzler called "The Ridge." The gorgeously [...]
Is This the World’s First Unstealable Bike?
Creativity
For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike [...]
Ad for Bike Light Illuminates Cycling Magazine’s Entire iPad Edition
Creativity
Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a [...]
British Journalist Puts Ad in Chicago Tribune Telling Oprah What to Ask Lance
Creativity
Lance Armstrong is reportedly ready to confess to drug use in an interview being taped today with Oprah Winfrey.
Other Lance Armstrong Sponsors Follow Nike
Brand Marketing
After being fired by Nike, Lance Armstrong is losing the support of many of his remaining endorsement partners: Anheuser-Busch; Radio Shack; Trek Bicycles; Easton-Bell, the maker of Giro helmets; FRS, [...]