Infographic: Millennials’ Surprising Game Plan for Black Friday Shopping
Brand Marketing
With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday.
8 Informative #CyberMonday Tweets That Aren’t Trying to Sell You Anything
Performance Marketing
Click on the #CyberMonday hashtag on Twitter if you want to see an avalanche of painfully salesy messages from retailers and affiliate marketers.
10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7
Performance Marketing
Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays [...]
Can LivingSocial Bounce Back?
Brand Marketing
After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers [...]
Mobile Ad Rates Inch Up, Slowly
Performance Marketing
The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet [...]
Black Friday Drives RTB Up the Funnel
Performance Marketing
It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But [...]