Cyber Week Generates Record $37B in Online Spend
Adobe and Criteo data point to a successful year for online retailers, with Cyber Monday up 9.6%
Bah Humbug on Black Friday Emails
Performance Marketing
Congratulations if you survived another Thanksgiving with family. It can be a wonderful time of year, or contentious, depending on the circumstances. Also congrats if your inbox survived Black Friday. [...]
Update: Cyber Monday Sales Totaled $3.45 Billion, Which Set a New Ecommerce Record
Performance Marketing
Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight. [...]
After Trump’s Win, Security Groups and Marketers Are Anxious About Digital Privacy
Performance Marketing
Is Big Brother about go to "bigly?" President-elect Donald Trump has many consumers and marketers concerned about online security. When Trump becomes president on Jan. 20, there is widespread belief [...]
Don’t ‘Cyber’ Your Customers
Performance Marketing
Dear Baked by Melissa: We may share a name, but you obviously missed the bus when it came to writing appropriate — and relevant — Cyber Monday subject lines. Shame [...]
UPDATE: Target Says Cyber Monday Traffic Has Been ‘Twice as High as Our Busiest Day Ever’
Performance Marketing
Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered [...]