Broadcast Still Trying to Find the Next Friends
Brand Marketing
On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But [...]
Scant Drama as Upfront Rolls On
If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks [...]
Auto, Studios Start Upfront
In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about [...]
Nets Prime the Pump
Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten. [...]
Facebook Still Courting Media Business
Performance Marketing
Mark Zuckerberg has long encouraged other industries to follow the lead of the gaming business, which he believes has been transformed by social media.
Networks Ready to Cash In
With about three weeks to go before the broadcasters unveil their 2011-12 upfront slates, you don’t exactly have to place a call to Dionne Warwick and the old Psychic Friends [...]