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Broadcast Still Trying to Find the Next Friends

Brand Marketing

On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But [...]


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Scant Drama as Upfront Rolls On

Convergent TV

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks [...]

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Auto, Studios Start Upfront

Convergent TV

In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about [...]

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Nets Prime the Pump

Convergent TV

Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten. [...]

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Facebook Still Courting Media Business

Performance Marketing

Mark Zuckerberg has long encouraged other industries to follow the lead of the gaming business, which he believes has been transformed by social media.

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Networks Ready to Cash In

Convergent TV

With about three weeks to go before the broadcasters unveil their 2011-12 upfront slates, you don’t exactly have to place a call to Dionne Warwick and the old Psychic Friends [...]