A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath. We're speaking, of course, about the pharmacy chain's legendarily long receipts, which customers will soon be able to opt into receiving digitally rather than as several feet of flowing paper.
Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via Obamacare so far this year, it's only going to get bigger.
Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas
So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.
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